Every company looks forward to increase its marketing sales
through new, unique and innovative ideas. They look for new processes and
techniques that will set them apart from their competitors as well as create
their brand awareness. 3D technology has been considered the best to attract
more customers to a brand. Companies nowadays increasingly use 3D labels to
give their brand hype and to give their brand product a unique market standing.
This distinctive technology has been used by various multinational brands with
new differentiated ideas to survive the market competition.
The 3D labels moreover ensure that they create a dramatic
effect that cannot be achieved by the simple two dimensional product labels.
The text, images, and design of the company appears to be floating and that
creates a unique effect. The 3D
labels are eye-catchy, difficult to copy, and easy to apply to the
products. In addition, when a brand company undertakes a decision to go for 3D
designing, it basically moves forward in the direction to more profits. This is
because the 3D designs are cost-effective and easily fits the budget of various
multinational companies.
This is the most commonly used design by the manufacturers
worldwide. The 3D hologram
screen not only is an attractive design for the customers but it also helps
your brand product to be saved from counterfeiting. It is termed as one of the
easiest way to stop the duplication of your products. It makes it impossible
for the duplicators to copy the products for illegal purposes. The 3D
holographic labels are manufactured in such a way that when a light beam falls
upon them, the matter is re-enacted in various ways and appears to be different
in every position. These are made with the help of long sheets with silicon
release papers.
The brand of Pepsi introduced its products in 3D and created a
tagline that encouraged the consumers to recreate the product in 3D. They
produced special 2D, 3D vacuum molded Pepsi cans protruding from Shoplifts at a
large number of key stores. It was supposed to be an integral part of the Pepsi
Next campaign. The cans went through multiple stages of prototyping where the
two ends of the cans were screen printed to ensure that they were scratch
resistant. The shiny chrome finish had the label being printed on a gloss vinyl
that made the label appear more intriguing. Through the above information
we can able to know that for introducing a new thing in a market using 3D label
is the easiest way to advertise your product among the consumers.
0 comments:
Post a Comment
Thank You