As with all under-utilized yet useful practices, label on
label's main role remains in the shadow for many people. To enlighten you, the
main function for labeling is to aid people in differentiating one product from
another. The primary function is to ensure that you the buyer or consumers have
adequate information before you purchase a product. The importance of this
cannot be overstated. This is because so much lies at stake such as in food
products where you, the consumer, generally need to know various details of the
product ranging from nutrition data and quantity of the various ingredients to
storage and safe handling.
Label
on label allows you to associate a product with its origin allowing for
selection of products from your preferred manufacturers or regions. It also
provides you with data essential for making value-based purchasing decisions.
Label on label helps you to acquire critical information such as the impacts of
the product on you for extended periods of times. It, therefore, is important,
in the case of critical products, to ensure that the label is certified by
independent third party companies which are respected for their neutrality and
reliability.
Besides health and personal taste reasons, label on label is
essential for relaying product specific details such as, the products strength
factor, which may be essential for products meant for use in strength dependent
structures, the product lifespan, useful for product retirement and disposal to
ward off accidents and even shelf life to prevent purchase of aged and unstable
or expired products.
Label on label for the manufacturer also has its perks such
that it frees them of any liability to accidents that may result from incorrect
product handling, use or even disposal. As for the consumer, label on label is
handy in that it contains instructions on how to use the product as well as
details as to how you must use the product in order to fully enjoy its services.
To the specialist or physician, label
on label aids in providing essential product details such as chemical
compositions of a product, ingredient ratios etc that all aid in making
informed decisions such as product recommendations i.e. a dermatologist
recommending a cosmetic product based on a specific consultant or a
nutritionist recommending a specific product for a patient ailing from chronic
a disease.
The infinite list of advantages of label on has caused the
production industry to take huge strides in providing consumers with the
essential product information. This is also because labeling provides a channel
to relay company information and the henceforth labeling may be used as a
marketing platform for company related products.
In conclusion, a label that is created with the basic label creation rules in mind goes a long way in ensuring consumer education on a product and to great extent the manufacturer’s credibility. These rules are, note taking during product development to provide useful product information for the label, not complicating the label, succinct message, and information delivery and avoiding 'under' or 'over' simplification.
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